Mudit-Joshi

Hi, I'm Dr. Mudit Joshi

Sales Strategist | Data-Driven Insights Specialist | Market Potential Explorer

Education

Ph.D. in Marketing

2021 - 2024

Sir Padampat Singhania University (Udaipur, Rajasthan)

Thesis: "Online Consumer Behaviour Analysis"

MBA in Marketing

2014 - 2016

IBS Hyderabad (ICFAI)

Specialization in Consumer Behaviour

B.Tech in Electronics & Communication Engineering

2007 - 2011

Geetanja Institute of Technology

Rajasthan Technical University

Skills Proficiency

Insights Generation 95%
Analytical Research 90%
Strategic Research 85%
Brand Track 88%
Concept Test 92%
Product Satisfaction 87%
Consumer Profiling 93%
Retail Analytics 89%

Tools Mastered

SPSS 95%
SQL 85%
Tableau/ Power BI 90%
Python for data analysis 80%
Social Media listening 88%

Experience

Manager Data & Insights

November'22 – Present

BD Medical

  • Providing Business Intelligence through Market Sales Data
  • Analyzing data in collaboration with business functions and distributors.
  • Ensure data quality by working closely with regional sales managers and addressing any data gaps with IT or other functions.
  • Analyzing funnel velocity to support informed business decisions and improve sales processes.
  • Work with regional sales coordinators to establish best practices in data mining and business analytics.
  • Collaborate with business, functions, and distributors to collect, collate, and analyze sales data.

Associate Planning Director

March’21 – November’22

Cheil (Samsung Group)

  • Data Analysis: Gathering, cleaning, and analyzing sales data from various sources, such as CRM systems, sales reports, customer databases, and external market data.
  • Sales Performance Monitoring
  • Driving insights to strategize and innovation for offline retail channel and building brand performance.

Deputy Manager (Insights and Analytics)

September’18 – March’21

Vivo Smartphones

  • Handled Brand Track (Tracking the Brand Equity)
  • Designed and launched Campaign evaluation to understand the reach and its impact on consumer perception on brand.
  • Worked on Consumer Satisfaction and profiling studies.

Senior Research Manager (Consumer Insights)

March’16 – September’18

BKantar IMRB

  • Worked on a spectrum ranging from branded and non-branded product test, Consumer Behavior studies and brand tracking to globally centralized desk research studies to come up with solutions for the client.
  • Brand Tracking – Continuous tracking to understand market evolution, changing trends in category use. The objective is to monitor key brands within category.
  • Project Approaches: Client Briefs and Proposals, Questionnaire design, Sampling Construct, Research Design, Database Structure, Data Analysis and Reporting.

Achievements

Designs & Patents

Publications

"European Economic Letter Journal"

Factors Affecting buying behaviour towards Smartphones in online shopping sceanario & Its impact on Indian Economy, 2024

DOI: 10.1109/TRO.2023.1234567

View Paper

"Journal of Informatics Education Research"

Impact of smartphone in purchasing behavior in the healthcare: Insights from theory of planned behaviour, 2024 4

DOI: 10.1109/ICRA.2022.987654

View Paper

"Deep Learning Applications in Industrial Robotics"

Robotics and Autonomous Systems Journal, 2022

DOI: 10.1016/RAS.2022.456789

View Paper

Companies I've Worked With

A showcase of the prestigious organizations that have been part of my professional journey.

Company Logo 1

Becker Dickinson

Company Logo 2

Cheil (Samsung)

Company Logo 3

KANTAR

Company Logo 4

VIVO Smartphones

Company Logo 4

British American Tobacco

Contact